A search-focused product education article showing WordPress users how to build a “find nearby stores” feature while explaining the underlying tools, use cases, and implementation process.

Role: Content Writer

Focus: SEO · Product Content · Research · Tutorial

Read the guide: Building a “Find Nearby Stores” Feature for Your WordPress Site

The Challenge

The topic combines a specific user need — helping customers find nearby physical locations — with several WordPress features and technical concepts.

The challenge was to create an article that could attract readers through search while still giving them enough practical context to understand the solution, evaluate whether it fits their use case, and follow the implementation process.

My contribution

• Researched the topic, user intent, and relevant use cases.
• Structured the article around the problem users are trying to solve rather than individual product features.
• Explained how different Crocoblock tools work together to build the solution.
• Broke a multi-step technical workflow into clear, actionable instructions.
• Added practical examples to make the use case easier to understand.
• Researched and incorporated relevant supporting information and statistics.
• Added comparisons with dedicated store locator solutions to provide useful context.
• Created original screenshots to illustrate the implementation process.
• Prepared SEO metadata and structured the article for search visibility.

Skills demonstrated

SEO Content Writing · Search Intent Research · Product Education · Technical Research · Tutorial Writing · Information Architecture