Optimising a commercial website for search visibility while transforming generic website copy into clear, user-focused content.

Role: Content Writer

Focus: SEO · Website Content · Content Optimisation

Visit the Website: H-Prime&Co

The Challenge

The website needed clearer, more purposeful content that could communicate the company’s services while also supporting organic search visibility.

The project involved more than rewriting individual pages: the content needed a consistent structure, clearer information hierarchy, relevant search terms, and stronger paths toward conversion.

My contribution:

• Rewrote website copy across key pages to improve clarity, relevance, and consistency.
• Organised provided keyword clusters and incorporated them naturally into the content.
• Structured headings and content sections around search intent and user needs.
• Wrote meta titles and meta descriptions for each page.
• Reworked button copy and calls to action to create clearer next steps for visitors.
• Identified opportunities for additional content and structural improvements.
• Proposed dedicated FAQ and Contact pages to improve navigation and content discoverability.

Skills demonstrated:

SEO Content Optimisation · Website Copywriting · Content Strategy · Information Architecture · Content Editing · UX Writing