Optimising a commercial website for search visibility while transforming generic website copy into clear, user-focused content.

Role: SEO Content Writer

Focus: SEO · Website Content · Content Optimisation

Visit the Website: H-Prime&Co

Why this project matters

This project demonstrates my ability to optimise content beyond individual articles. It showcases experience in structuring information, aligning content with search intent and creating a consistent user experience across an entire commercial website.

My contribution:

• Rewrote content across all website pages to improve clarity and relevance.
• Organised provided keyword clusters and incorporated them naturally into the content.
• Created page headings and content hierarchy based on search intent.
• Wrote meta titles and meta descriptions for every page.
• Reworked button copy and calls to action to better support user experience.
• Suggested additional content sections and structural improvements, including dedicated FAQ and Contact pages, to improve navigation and content discoverability.

Skills demonstrated:

• SEO Content Optimisation
• Website Copywriting
• Content Strategy
• Information Architecture
• Content Editing