An SEO-focused comparison article created as part of a writing assessment for Ellipsis, covering 7 translation tools for Squarespace 7.1.
Project: Writing Test / Spec Work for Ellipsis
Focus: SEO · SaaS Research · Content Editing · Product Comparison
Read the article:
Independent Writing Project.pdf
The Brief
The task was to create an accessible comparison article for business owners and marketing managers evaluating translation tools for a Squarespace 7.1 website.
The article needed to explain the SEO implications of multilingual websites without assuming deep technical knowledge, while comparing tools across SEO capabilities, setup, translation editing, and pricing.
My contribution
- Researched 7 competing translation and localization tools.
- Verified compatibility with Squarespace 7.1.
- Compared SEO features including translated URLs, hreflang, metadata, and indexability.
- Reviewed product documentation and primary sources to validate technical and pricing information.
- Structured the article around practical selection criteria rather than simply listing features.
- Adapted technical SEO concepts for a non-technical business audience.
- Incorporated keyword and search-intent considerations into the structure and copy.
- Edited the article for clarity, consistency, and a conversational blog voice.
- Prepared SEO metadata, including the meta title and description.
Skills demonstrated